Hi, I’m Graham, I'm here to ensure that you achieve your fitness goals with confidence and comfort, and I’ll guide you every step of the way.
I understand that fitness is a unique and individual experience. No two people are the same, and that's why I'm committed to crafting a fitness programme that suits your needs, aspirations, and abilities. My mission is to empower you to excel, improve, and achieve the results you desire.
Read my Bio
Fitness Entrepreneurship: In 2015, I embarked on my fitness journey by opening East Coast Fitness, my first Personal Training studio, nestled at Seaham Harbour Marina. Today, I continue to run invigorating boot camps and work closely with personal training clients, tailoring workouts to their individual needs.
Recognised Excellence: My dedication to fitness excellence was recognised early on when I was shortlisted for the Small Business of the Year and Leisure Award at the Sunderland Echo Portfolio Awards in 2015. In the following years, East Coast Fitness secured the Sole Trader of the Year title, an honour we retained in 2017. In 2018 and 2019 we went one step further and won Health & Lifestyle Business of The Year! These accolades motivate me to continually evolve my fitness expertise and expand the horizons of our fitness community.
From Football to Fitness: My fitness journey began as a professional footballer with Hartlepool United, where I garnered valuable experience in exercise, nutrition, and body optimisation. My football career was cut short due to injury, but I transformed my passion into a profession by becoming a certified personal trainer.
Globetrotting Expertise: A pivotal chapter of my journey took me to Dubai, where I worked in a bustling fitness centre. Over a year, I conducted over 1000 personal training sessions and helped hundreds of people from all around the world reach their fitness aspirations. The invaluable knowledge gained in Dubai accelerated my expertise, making me a more effective fitness coach.
Luxury Fitness at Seaham Hall: My journey led me to Seaham Hall Hotel and Serenity Spa, a prestigious 5-star establishment, where I served as a gym manager and personal trainer. Here, I initiated my first boot camp, which rapidly gained popularity. My commitment to excellence was once again recognised in 2012 when I received the Leisure Excellence Award from the North East Hotels Association.
Emma Fisher
PERSONAL TRAINER
Meet Emma Fisher
BOOT CAMP INSTRUCTOR & TOGETHER THROUGH MENOPAUSE COACH
Hi! I'm Emma, a seasoned fitness pro with over a decade of experience. From coaching classes to working as a Social Prescriber, I've been dedicated to helping people live healthier lives. Thrilled to join East Coast Fitness and share my expertise with you!
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Meet Emma, Our Newest Fitness Expert and Menopause Coach Emma is the newest addition to our fitness family at Coastline Fitness PT. With a Level 2 Gym Instructor and Level 3 Personal Trainer certification under her belt, Emma brings a wealth of experience and enthusiasm to our team.
Passionate Coaching and Expertise Her journey in fitness began over a decade ago, and her passion for coaching classes shines through in every session she leads. Emma's dedication extends beyond the gym walls; she currently serves as a Social Prescriber at a local surgery in Seaham, where she empowers individuals to enhance their health and wellbeing through personalised plans centreed around nutrition, exercise, and social engagement. As our expert "Together Through Menopause" coach, Emma specialises in guiding women through this transformative stage of life with tailored fitness and wellness programs.
Extensive Experience and Dedication Emma's extensive background includes over 13 years of experience, with 11 of those spent as a Health and Fitness Trainer with the NHS Trust. Her expertise spans a variety of fitness classes, from Glute Based and Bootcamp/Circuits to Body Attack/Combat and Step classes. Always eager to expand her knowledge, Emma is constantly seeking new ways to elevate her coaching skills and provide top-notch guidance to our clients.
Chris Bradshaw
PERSONAL TRAINER
Meet CHRIS BRADSHAW
GROUP FITNESS INSTRUCTOR & PERSONAL TRAINER
Hello, I’m Chris, and my passion for optimising my own health and fitness has birthed a desire in me to support others in optimising their own. It is my belief that health and fitness is multi-faceted and requires a dynamic and intuitive approach. Whether you are coming to the gym to lose weight, gain muscles, improve health and/or fitness levels, my 360-degree approach can offer so much more.
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Living without purpose: From leaving school up until becoming a father almost 15 years later, I lived without purpose. Almost every day was a battle, but my battle was not physical – it was mental. Lost to a world of self-destruction, any hope of something better was imperceivable.
Escape through exercise: My fitness journey began initially as an escape from the mental noise and unfavorable circumstances of my life. Struggling to find an outlet to replace the old destructive habits, I became obsessed with gyms. Although in time, this obsession would prove to be destructive also, it aided in my separation from the old me. Still, something was missing.
Silver linings: In 2017 I experienced the loss of a significant person in my life, which was a huge catalyst for change. At the time I worked as a manufacturing technician, and although I was healthy, I certainly wasn’t happy. However tragic the event was, it triggered something in me that I express deep gratitude for to this day – the awakening of empathy.
A life of service: Since 2017 I have dedicated a large portion of my life to serving others’ needs; as a care and support worker; teaching assistant; tutor; social worker; and trainee counsellor. I have acquired a wealth of knowledge and experience which enables me to hold space for others, a space of safety and unconditional positive regard.
Stepping into purpose: In 2024 I decided it was time to step into what I feel the deepest passion for – supporting others in improving their physical and mental health. As a Personal Trainer and Group Fitness Instructor at East Coast Fitness, it is my intentions to cultivate a space where our relationships can flourish, along with your health and fitness.
Breath of Life: We can all agree that nutrition and hydration are essential to good health, but did you know that the way we breathe affects our physiology and psychology just as much, if not more?
Practice what you preach: I am a firm believer that even the teacher is a student, meaning that there is always something knew to learn or develop. My openness to new experiences, knowledge, and perspectives will allow me to grow with the times and consistently offer a high-quality service. I do not preach or teach anything I am not competent in, nor what I have not tried and tested in my own life.
“Your body can stand almost anything. It’s your mind that you have to convince.”
VERY SMART PERSON
About East Coast Fitness
With over 10 years of personal training experience, Graham has created a friendly and welcoming fitness business where his clients feel comfortable working out. East Coast Fitness is about more than just losing weight. The idea behind East Coast Fitness services is to help you get more active, become healthier, feel great, gain confidence and live life to the fullest.
If you want to get in shape but not take it too seriously, East Coast Fitness may be the right place for you. It's about getting healthy, living the life you deserve and spreading happiness to those around you, including your family. Our clients, most of whom don't like attending gyms due to the intimidating environment, love the friendly, family setting at East Coast Fitness. With some gentle encouragement and some personal guidance with nutrition, it's great to see our clients grow in confidence, start to enjoy exercise and make it become a way of life.
INDUSTRY AWARDS
2012 Leisure Excellence Winner (North East Hotels Association) 2016 Sole Trader Of The Year (Sunderland Echo Portfolio Awards) 2017 Sole Trader Of The Year (Sunderland Echo Portfolio Awards) 2018 Health & Lifestyle Business Of The Year (Sunderland Echo Portfolio Awards) 2019 Health & Lifestyle Business Of The Year (Sunderland Echo Portfolio Awards)